Adventures in Marketing my Android Application
A few days I finished the initial version of my first Android application Cigano (a personal mobile database). I submitted the application to the Android Market and also to Amazon.com’s app. store. I’m waiting for approval from Amazon.com as I write this. While I was excited to finish my second mobile app., my first was a todo list app. for the Iphone, now I’m faced with the daunting task of marketing my application.
Like most software developers marketing isn’t my strong suit. Marketing is after all a profession that stands on its own. Since I’ve been neglecting my blog I thought I’d spend the next few weeks chronicling my marketing efforts and the results. Perhaps my successes and mistakes will help other software developers.
I’ve started by researching various options for marketing my Android application. I’m not a wealthy software company that can spend a lot of money on PR campaigns so I’ve been seeking free or inexpensive marketing opportunities at least in the short term. If my app. brings in a reasonable amount of revenue then I’ll explore paid alternatives in an effort to expand my product’s reach.
My first approach has been to offer a paid and free version of my mobile application. The free version displays ads on two screens and
Cigano Personal Mobile Database
I’m very proud to announce the completion of my latest project Cigano. Cigano is a personal database application for Android smart phones. I’ve been needing a program like this for quite some time and since I couldn’t find what I needed already available I did it myself. I created the application with both myself and the average user in mind. I attempted to make the program easy to use and useful. I have many ideas for enhancements that I will be adding in the near future. In the meantime this first release meets my needs and I hope others will find it useful also.